[Casio Edifice]
Mark your moment
Mark your moment
[Overview]
Launched a series of interviews with Casio Edifice showcasing entrepreneurs to discuss unpopular topics. Failures and mistakes are part of the process of growing and learning new skills. It is very crucial within start up businesses and we partnered up with four entrepreneurs to discuss their own journeys and share their own f*ck ups along the way.
Facilitating Casio Edifice in sharing authentic and real stories behind entrepreneur journeys with their audience. Discussing expectations vs. reality of an entrepreneur; that always moving forward rather than instantly expecting to be at the top.
This took form in a series of videos across Casio Edifice social and digital platforms and adapted for short form content across Instagram and Instagram stories.
A short film celebrating Gore-tex 40th Anniversary showcasing how the Gore-tex fabric had been at the forefront of many key events around the world throughout the years. Collaboration with illustrators and design team, involving art direction and collaborating on design and motion.
The Illustration look and feel took a technical and geometric form with a mix of organic grand landscapes to represent the science behind Gore-tex allowing adventurers to feel empowered explore the elements.
[Information]
Art Direction. Design
Client Casio Edifice
Agency 1000heads
Design Lead on the art direction across the campaign Visual identity.
