[Wella Hair]
[Overview]
Leading the process of faciliating design and workinng with fast turnaround deadlines across multiple projects. Creating content with strategy per channel for @wellahair involving inspirational and educational content like new trends, cultural moments and celebrating the communities expertise.
[Information]
Art Direction, Motion
Client Wella Professionals
Agency 1000heads
Visual Identity
Bringing Wella hair Professionals Visual Identity into an innovative space on social and digital. The visual identity strengthens the Wella brand and makes a statement in the industry being the hair and colour leader; to be authentic, honest and reachable for the hairdressing community.
The W icon was introduced as a new signature to Wella brand to be used as an expressive tool across brand and product initiatives. The visual identity guidelines is brought to life on social and digital platforms: Instagram, Pinterest, Wella.com, Wellastore and hairdressing community groups.
But first, hair
During 2020 pandemic, salons across the globe has been experiencing closures, partial openings and learning how to adapt the business and ensure guidelines are followed. Wella Professionals shared tips and tricks to salon owners and hairdresser community to keep in touch with clients, salon opening education on hygiene and safety measures.
This involved with a strategy to bring everything online to keep the community engaged through Instagram live events, tips on Instagram stories and shareable giphy stickers to celebrate reopenings of Salons.
Colour in Motion+
Art direction and design for new product launch Colormotion+, adapting their top line key visuals to their social channels
to promote and sustain awareness for their new care range. This involved educational and product launch videos to go across Instagram feed and stories. Creating disruptive to feed content to capture attention and bringing vibrancy to the hair product benefits like shine and strength to the hair.
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