[Joy the Store]

The Joy Express

The Joy Express

[Overview]

Waterloo store opening launch involved creating marketing materials to promote the new store opening in Waterloo station. This included promo flyers, oyster card holders, discount promotion cards, poster adverts, and in-store illustration decor. The art direction for the marketing materials of the launch were influenced by retro/vintage train station tickets, signage and stamps, keeping to the Joy brand tone and style. Design overview from concept to print production, ensuring the artwork are print ready and quality check on print deliverables for the launch event.

A short film celebrating Gore-tex 40th Anniversary showcasing how the Gore-tex fabric had been at the forefront of many key events around the world throughout the years. Collaboration with illustrators and design team, involving art direction and collaborating on design and motion.


The Illustration look and feel took a technical and geometric form with a mix of organic grand landscapes to represent the science behind Gore-tex allowing adventurers to feel empowered explore the elements.

[Information]

Design, Illustration

In-House Client Joy the Store


Designer at Joy the store. PR materials, marketing materials, event flyers, gift packaging design, window displays, in-store signage, wayfinding, event giveaways, gifting products and partnership events.

Tidings of Style & Joy

Joy shopfront Christmas window displays for all stores across the UK. Worked on art direction and creative lead from initial ideas through to final design prints. Managing the time lead and printing process across varied sizes of shop windows. A light-hearted and playful idea of oversized Christmas cards hanging up on display. Influenced by vintage and retro typography and illustration to stay on brand look and feel during festive season in Joy stores.

A short film celebrating Gore-tex 40th Anniversary showcasing how the Gore-tex fabric had been at the forefront of many key events around the world throughout the years. Collaboration with illustrators and design team, involving art direction and collaborating on design and motion.


The Illustration look and feel took a technical and geometric form with a mix of organic grand landscapes to represent the science behind Gore-tex allowing adventurers to feel empowered explore the elements.

It's 5pm somewhere

Totes Joy

Tapping into cultural commentary to celebrate topical moments and opportunities for a Gordon's and Tonic. Working across social strategy to insights to create content for Gordon's UK market across social channels. Partnership with PR agency to hold competition events.

During launch of new stores in Leeds and Bristol, to bring awareness of the new stores and promotional material, map illustrations of the citites to celebrate all the landmarks within Leeds and Bristol as well as showing where their new Joy store is in the city were given out during launch week.

Let’s work together

reach out at—hi@niconico.uk

Let’s work together

reach out at—hi@niconico.uk

Let’s work together

reach out at—hi@niconico.uk